First Trademarked Poly Dating Service, Sister Wives®

Jan 4 '2022, 11:22 AM | By Chris

When it comes to trustworthy poly dating apps and services, your choices can seem sparse. From hordes of polycurious users searching for hookups to lustful couples hunting for unicorns, some online dating apps are problematic. Here at Sister Wives, we always aim to give you the best poly dating experience whether that’s on our app or our website. In fact, we’re the first poly dating service to acquire a trademark. We got ours through the United States Patent and Trademark Office (USPTO) Word Mark. We registered “Sister Wives” for the International Class (IC) 25 Apparel trademark class and the IC 45 trademark class for Services in Dating and Matchmaking.

Why does this matter? Well, we believe in building credibility where we can and staying ahead of other apps and services. You know us by our name and our logo. We protect that association and our reputation through the trademark registration process.

What’s the difference between a trademark and a copyright?

These two registration processes are similar, but they differ.

Trademark

Per the USPTO, a trademark is a “word, phrase, design” or any mix of the three that distinguishes you from competitors. Registering a company is also a good way of protecting your brand should others try to imitate yours. For instance, our Sister Wives trademark sets us apart from other poly dating apps and services in the market like Feeld and PolyFinda. Since we registered our logo and name, no other poly dating apps (or services) can exploit these.

Copyright

Copyright, on the other hand, is your claim to an original work you can touch, see, or hear. This includes music, novels, photos, and movies. Copyrighting a piece of work prevents others from recreating or distributing your work without your permission. In “Terms of Use and Agreements,” you might also see a copyright clause. This usually means that the site or app has the right to use anything you post to their platform. In this case, you’re giving up your right to your copy, be it a comment or photo you posted.

What is the difference between the ™ and ® symbols?

The trademark symbol can be used by anyone for any phrase, service, or good, even if it isn’t trademarked yet. On the other hand, the R symbol is reserved for the business that owns that phrase, service, or good. Only trademarked items can bear the R symbol. What’s more, the R symbol is only valid in countries/states/regions where your service or good is registered.

Are dating apps copyrighted?

Yes, most dating apps are copyrighted. Poly dating apps may choose to protect certain phrases, app features, or distinct services. For instance, Tinder’s logo is copyrighted like Sister Wives’ logo. Their iconic “Swipe Left” app feature is also copyrighted and trademarked as well as their “Swipe Right” app feature.

What is intellectual property?

In the simplest terms, intellectual property is something someone made. This includes the aforementioned logos, services, and phrases. Copyrights and trademarks are ways to protect intellectual property. Another common way is with a patent, which is used for inventions.

Trademark infringement

This violation is straightforward — it’s when an individual or business wrongfully uses a trademark without the licensee’s permission. If another poly dating app sold sweatshirts using the Sister Wives logo without our knowledge, it would be trademark infringement. Another example is if someone used our Sister Wives logo but instead of a pink heart, they used a red one. You’ll find that trademark infringement happens most in knockoff apparel and goods.

So what?

Like learning how to identify fake dating profiles online, learning how to weed out fake companies can only be beneficial. Deceptive companies who use trademarked services and logos can steal your information or scam you out of your purchases. Poly dating apps and services are just an example of where intellectual property know-how comes in handy. If you’re interested, you can take a look at Sister Wives’ terms of use for our copyright and user agreement specifications.